Theory of Change is an education consulting firm that attests to providing custom program and curriculum for targeted user demographic. Unlike typical education consulting firms, Theory of Change generates solutions that are driven by creativity, research, and iteration. Its logo therefore had to resemble this particular approach and evoke a sense of freedom and rigor. An overlay of freely-drawn imperfect circles came together to form a family of logos and stationary that could be used interchangeably to deliver a clear brand identity.
Sae Kim, Cheungyoon Kim